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| Zoll Medical |
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A recent project promoting medical devices included
27 modestly priced affinity web sites developed
around of targeting individual visitors' searching
interests, news group postings, opt-in email campaign
with 2,000,000 targeted recipients, 000's of favorable
newsgroup postings, 45,000 targeted fax recipients,
a sales rep signup program, an affiliate campaign
targeting competitor's resellers, celebrity product
placement endorsements and a Direct Response Ad
Campaign to gather leads. This campaign took less
than 90 days to pay for itself. |
| Forest Laboratories |
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The project managed personally by our Chief Operating
Officer, involved a major pharmaceutical company
who needed to inform potential patients that their
medication might be more appropriate and perhaps
they should consider discussing it with their physician.
Needless to say after revamping their Internet strategy,
developing database capabilities and launching a
series of Internet initiatives and coordinating
an appearance on the Rosie O'Donnell Show; the company's
monthly online promotional budget was reduced from
$180,000 to $25,000; while traffic increased from
21,000 targeted visitors per month to over 600,000
monthly visitors within a year. The result in sales?
Well the company's sales of this well known medication
increased by more than $200,000,000 within a year.
Testimonials
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| Hershey Foods. |
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This project involved a well known confectionary
manufacturer. Our Chief Operating Officer traveled
around the country with brand managers to participate
in numerous focus groups attended by the targeted
demographic housewives and children. Modified designs
and content were displayed to the audiences and
feedback was solicited.
The results were to refocus the site's content on
what the visitors expect to see, rather than what
the company wanted to show them. It was discovered
that business managers were developing Internet
strategies; when, they in fact didn't utilize the
medium and were ill-equip for the task. Subsequently,
business managers were invited to attend in house
educational workshops to learn what was working
on the Internet in other industries. They were able
to see what was already working and what didn't
work and then incorporated winning strategies into
off line product launches and other Internet advertising
campaigns.
The results were that the 000,000's of monthly visitors
stayed longer and returned more often.
Testimonials
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| Samsung Electronics |
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At this project involved a CRM database was developed
to tie together call center enquiries, warrantee
registrations and Internet enquiries. |
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